Bangladesh’s shopping mall industry has been rapidly growing and evolving in recent years. With the increase in competition, mall owners and retailers have started to implement various promotional activities to attract and retain customers. These promotions can range from discounts and sales to special events and giveaways. But how effective are these promotions in influencing consumer behavior in shopping malls in Bangladesh?
Studies have shown that promotions have a significant impact on consumer behavior in shopping malls in Bangladesh. Firstly, promotions create a sense of urgency and excitement among consumers, leading to an increase in footfall and sales. Customers are more likely to visit a shopping mall during a promotional period, especially for big discounts and deals. This also helps in creating a positive perception of the mall and its retailers, leading to repeat visits and brand loyalty.
Moreover, promotions also influence consumer decision-making. Consumers are more likely to make impulse purchases or try out new products during a promotional period. Retailers can leverage this by strategically placing their promotions in high-traffic areas in the mall. This not only increases sales but also helps in introducing new products to customers and creating buzz around them.
However, it is important for shopping malls in Bangladesh to strike a balance in their promotional strategies. Too many promotions can lead to a constant expectation of discounts among consumers and decrease the perceived value of products. Additionally, promotions must also